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Как IL MAKIAGE продает женскую косметику с помощью 3-х квизов и зарабатывает $50 млн в год

Online cosmetic company IL MAKIAGE, for example, uses their signature PowerMatch quiz paired with artificial intelligence to help beauty buyers find their personalized concealer and/or foundation match.

The approach is paying off: Since launching in March 2019, the quiz has achieved a 94% accuracy rate in matching foundation shades for over six million customers, and the company is on track for more than $50 million in revenue this year.


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