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Как Prose продает средства индивидуального ухода за волосами через квиз на $1 млн в год



Prose launched in 2017

Prose, a company known for delivering highly individualized hair care with more than 50 billion different product formulas available, believes the future of e-commerce will pivot around one thing: Personalization.

В случае с прозой персонализация подогревается покупкой, которая также начинается с викторины, которая выступает в качестве онлайн-консультации по продукту.

In the case of Prose, personalization is fueled by a customer journey that also starts with a quiz that acts as an online product consultation.


It’s working so far: Since Prose launched in 2017, the brand’s customer base has increased by more than five times, and this year alone, they’ve received more than one million completed consultations.
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