База знаний GoodPromo

Как Clare стал первым IT-стартапом, который начал продавать краску для дома онлайн с помощью квиза

и получил $4,3 млн инвестиций

Gibbons was able to raise $2 million in financing and she launched her company in July 2018. Her A-list investors include: Imaginary Ventures (Net-a-Porter founder Natalie Massenet's venture capital firm), angel investors Neil Parikh and Luke Sherwin (the co-founders of Casper), and Harry's co-founders Jeff Raider and Andy Katz-Mayfield (Raider was also a co-founder of Warby Parker).

https://www.architecturaldigest.com/story/clare-backdrop-new-paint-companies

Knowing that not everyone can afford the luxury of working with an interior designer, Gibbons devised a handy online tool called the "Clare Color Genius." It offers a digital color consultation that's "like having an Interior Designer guide you through the process," she explains. "It looks at all the things an interior designer would asses and pairs that with a high-tech algorithm we developed to help with the color choice process."

https://www.dwell.com/article/backdrop-clare-direct-to-consumer-paint-companies-d832b8a1

https://www.instagram.com/nicolegibbonsstyle/

https://www.thecut.com/2019/06/i-tested-backdrop-home-and-clare-millennial-paint-brands.html

https://www.businessinsider.com/backdrop-vs-clare-online-paint-comparison

https://www.nytimes.com/2019/03/28/style/can-i-order-paint-online.html

https://www.ypulse.com/article/2018/09/13/home-decor-is-going-digital-for-millennial-homeowners/

https://www.clare.com

https://www.crunchbase.com/organization/clare-paint#section-overview
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